Jean Boissonneault

Jean Boissonneault insurance broker

Associate insurance broker For over 20 years, Jean Boissonneault worked for Groupe Commerce, then for the family firm, Larose & Boissonneault, acquiring it in 1999 and selling it 10 years later with 21 employees. During his years at the helm of the company, he created a call center, a training school and acquired other firms.

The revival of brokerage firms in Quebec

In 2014, seeing where the market was heading, firms were being consolidated by insurers, service became more impersonal and customers no longer even had access to their preferred broker, but to call centers. Jean Boissonneault decided to reconnect with his dream team and re-form a firm, based on customer needs. Bringing together all his team he began to think about what needed to be done in general insurance to reinvent this more than century-old profession and provide a service that customers should expect. This led to the creation of our "360" model, designed first and foremost to ensure that customers get tailor-made protection, no more, no less, at a fair price. The model includes 360-degree, evolving communication with the customer: they can speak to their preferred broker or choose an immediate response from a member of their team; they can communicate by chat, text message, telephone, in person, by e-mail, through social media, and we remain on the lookout for the next communication methods.